Boutique Escape with ConferenceHertfordshire
May 2010
ConferenceHertfordshire launched its new brand at the Academic Venue Show last week at the Emirates Stadium with a chance to win a Boutique Escape. To celebrate the launch of the new brand all attendees had to do was request a brochure for a chance to win a relaxing break in beautiful surroundings at a chic boutique hotel.
The Academic Venue Show proved to be an excellent show to launch the new brand with over 450 guests walking through the doors. Having reworked the old logo into a fresher and bolder image, the new brand will grant ConferenceHertfordshire a more modern and dynamic personality. As with the old branding, five sub-brands will support the main umbrella logo. Each of these sub-brands will represent the individual venues available to hire at ConferenceHertfordshire: de Havilland Campus, College Lane Campus, Fielder Centre, Club de Havilland and the brand new Forum.
New brand extensions have also been created with the addition of nine event specific logos. These will be used to promote the wide range of meeting types that can be catered for at the University such as: day meetings, residential conferences and exhibitions.
The new branding will be implemented across ConferenceHertfordshire over the coming months. This will include a complete redevelopment of the ConferenceHertfordshire website.
Head of Promotional Activities, Caroline Goddard, commented "I am very proud of the new brand that we have developed. Whilst our existing family of logos has worked very well over the past five years, we have started to experience some restrictions as our venue portfolio has increased. This new and modern image gives a vibrant new look whilst offering us a great deal of flexibility with marketing options. The new brand extensions will also help us achieve marketing activities that are much more targeted."
